Why you should use an email service for your email marketing campaigns?

We are often asked the reasons for using an email marketing service like Gemmail, when you can send emails for free from Outlook (or indeed any other email client). There are a number of reasons why you should use a solution like Gemmail to send your email marketing messages. So before you hit the send button make sure you have considered the following factors.

1. High deliverability

Email marketing service providers, like Gemmail work closely with the various ISP’s to ensure your email messages get through. Reputable services like Gemmail are whitelisted, which means your email messages are more likely to be delivered, as they have confirmed that their services are used to send legitimate email marketing communications and not spam.

When you send a number of emails from your email client, because you do not have these relationships and approval, it is highly likely that you will get blacklisted. This ultimately means that none of your email messages will be sent and your ISP can even stop your service all together.

2. Advanced reporting and tracking

The main benefit of email marketing is the level of reporting and tracing. Unfortunately when you use an email client like Outlook, this level of reporting is limited, with the exception of receiving read receipts if the recipient chooses to send one.

Solutions like Gemmail, provide detailed reports about every campaign as well as allow you to build a complete picture of every recipient, providing you with a detailed understand of their individual needs and requirements. You can see exactly which emails have been read and by whom as well as find out who has clicked which links. Gemmail can also link into Google Analytics, so you can exactly which pages have been visited, resulting from your email marketing campaign.

3. List management

It can be a time consuming job updating your mailing lists, having to manually sift through people who have unsubscribed as well as sorting out your bounces to ensure your lists are up to date. Not to mention all of the legal and anti-spamming considerations of ensuring you remove people who have unsusbscribed from your lists.

Dedicated email marketing solutions will automate what can be a time consuming and laborious task. This means you can focus on building your lists and sending out fantastic emails, whilst things like bounces and unsubscribes are automatically handled for you in a timely and quick manner.

4. Easily create and send email campaigns

Unless you are a technical whizz, it can be a complicated task designing the perfect email marketing campaign. Email marketing solutions simplify the entire process and allow you to simply craft the perfect HTML email with an easy to use what you see is what you get (WYSIWYG) editor.

5. Create segmented lists and personalised emails

When most people think of segmenting contacts, they think of have a hundred and one different excel spreadsheets. Email services like Gemmail simplifies this process by allowing you to create and manage multiple lists, meaning you can simply segment your subscribers. If a subscriber if assigned to multiple lists they will only be sent a single email, so you don’t bombard recipients with the same message over and over again.

Using a reputable email service provider also allows you to personalise your email’s, which means you build stronger 1 to 1 relationships with every single recipient.

6. Fulfil email marketing legislation and best practice

Email marketing legislation is a complex area and there are so many factors to consider even before you press the send button.

Good email marketing solutions ensure that they factors are in place for each and every campaign, meaning you can focus on your email content. Solutions like Gemmail, in fact go beyond the basics, ensuring you adhere to email marketing best practice. Allowing you to protect your company reputation and avoid the risk of litigation.

7. Protect your subscriber list

There is nothing more annoying or less professional than receiving an email promotion from an organisation who has shared your email address with the world. Unfortunately this is a common issue for organisations and businesses that use email clients like Outlook to send mass campaigns. Meaning you are likely to frustrate email recipients for your lack of protection of their data.

Solutions like Gemmail allow you to protect your email recipient data by ‘hiding’ who you are sending the email too, but it also provides the feel of a personalised email, with only the intended recipients email address in the ‘to’ field. Meaning your campaigns instantly appear more professional, whilst looking after your recipient data.

8. Campaign testing

There are a number of hurdles in email marketing, namely the vast number of different email clients and spam filters that your emails need to get through.

Leading email marketing services provide you with a number of tools to test your email marketing campaigns to maximise the success rates for your campaign. For example Gemmail includes comprehensive email testing tools including email client compatibility checker as well as an integrated spam checker.

9. Extra features

Many email marketing solutions come with additional features, designed to make you life easier, for example tools such as a website sign up facility, double opt-in capabilities as well as a campaign scheduler and auto responder capabilities. These fantastic features allow you to more simply create, send and track professional campaign that really capture the imagination of your email recipients.

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